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Description
‘Hey Dad, can my mate Johnny come round for the barbie?'. You already know the answer before you have finished the sentence. Always a simple, resounding, welcoming ‘Of course, I'll chuck a snag on for him - does he want onions?’. Nothing is ever too much trouble, as long as they have a drink in hand, the family around them, and a good chair to sit in. For them, being a family man isn’t just about their family. It is an attitude. A way of being. It is about making memories with those most important to them. Whether that is in the backyard, camping on the river, or somewhere in between – if you have good people, good food, a drink in hand and a story to tell, then that is all they need. A simple philosophy that has served them well to date. So why change a good thing, hey?
A Philosophy of Fun
Fun looks different to everybody. For some, its a day out in the sun surfing. For others, it is a BBQ at home with their nearest and dearest. For us, the one thing fun always has is other people. These persona’s are built around these people. Satire at its most evident, our aim is to inject a bit of fun and not take everything too seriously. We are a Brand that want’s to inspire fun, take the piss of ourselves and each other, and just remember that life is as only as good as the memories you make.